Kevin Palmstein, Mobile/Web Application Product Management Leader
Data breaches. Hacks. Business disruptions. Criminal activity has definitely taken a big shift to move from dark alleys to computer servers. These crafty criminals will do their best to take advantage of your rebate or promotion, too. And they’re so good at what they do, you may not even realize your brand is being targeted – until it’s too late.
If you want to make sure you prevent fraud in your next promotion, keep these three steps in mind:
Step #1 Anticipate through with data. If you run promotions and rebates frequently, keep a stockpile of data to inform your validation logic. That will not only help stop fraud now, but it will help you design more effective promotions in the future.
Step #2 Detect with intelligence. Use analytics to help you detect suspicious patterns. Don’t wait until your program concludes to begin looking at results because you might miss the opportunity to detect fraud before it gets out of control.
Step #3: Prevent through design. Follow industry standards and best practices for how your offer is validated. Review submission process, thinking through how bad actors could circumvent controls.
Working with the YA fraud team
Here at YA, we’ve come to be known as an industry leader in protecting marketers against fraud. We use propriety algorithms and processes to identify patterns that trigger red flag alerts for our team. We may just find a consumer who made an honest mistake, such as submitting for the same rebate twice. But sometimes we encounter fraud rings designed to cheat the system and turn a profit. Because we are constantly looking for triggers, we can catch fraud right away, before it turns what would be an effective marketing operation into a serious problem.
Smart design for more secure promotions
Our clients look to us to strike the right balance in their promotions. Our design teams create rules and communications that make it simple for consumers to participate, but which also delineate effective fraud-stopping parameters. With our years of experience in this industry, we can provide wisdom for our clients on the best way to hit the “sweet spot” that allows for a great consumer experience and a budget-conscious, fraud-conscious program.
Start with a fraud audit
If you want to step up your fraud-prevention game, call YA. We can conduct a fraud audit that suggests areas of strength and weakness, and helps you get on a more secure footing for your promotions.
If you’d like to learn more about how YA can help you retain your customers, acquire new ones, create brand ambassadors and keep the fraudsters at bay, please contact me to begin the conversation.