Curating choice: how smart marketers help consumers decide

Kevin Palmstein, Mobile/Web Application Product Management Leader When designing promotional marketing campaigns, there are some areas in which too much of a good thing is just about right. You can never be too fast, too creative or too accurate. In the area of choice, however, you need to aim for just the right balance. While… Read more »

Twin Cities Executive Survey Finds Critical Need for Data and Analytics in Marketing and Points to Reasons Why Companies Aren’t Further Along in Digital Transformation

Editor’s Note: Survey Results at Bottom of Release, infographic here Contact: Tracy Kurschner Tracy.kurschner@gmail.com 612.309.3957 Twin Cities Executive Survey Finds Critical Need for Data and Analytics in Marketing and Points to Reasons Why Companies Aren’t Further Along in Digital Transformation — 100 Percent Say Data More Important than 5 Years Ago in Finding Ways to… Read more »

Changing Behavior: YA Survey Shows Discounts and Offers on Consumer Packaged Goods Increase Brand Loyalty and Help Marketers Adapt to Evolving Consumer Preferences

–More than Three-Quarters Say Offers Cause Them to Buy One Brand Over Another – — Eighty-Five Percent Would Be Likely to Try a New Product if Offered a Sample or Discount – — New Promotions Technologies Help Create Ongoing Dialogue with Consumers– Minneapolis, Aug. 30, 2017 – A recent study by YA, an industry market… Read more »

Research Meets Real World: “Ignite 2017” Marketing Conference Focuses on Convergence of Marketing and Technology, Offering Practical Applications and Solutions

Minneapolis – Aug. 23, 2017 – The Institute for Research in Marketing at the University of Minnesota’s Carlson School of Management is teaming up with YA, an industry leader in delivering high-impact marketing promotions, to present a new conference called “Ignite 2017: Sparking Action in Marketing.” The inaugural event will be held Oct. 19 at… Read more »