Machine learning, a new look at the 4 P’s and more: the future of marketing is here

Guest Blogger:  Ravi Bapna, Associate Dean, Executive Education, Curtis L. Carlson Chair Professor in Business Analytics and Information Systems, University of Minnesota – Carlson School of Management     We’re gathering data from our customers at faster and faster rates. But many marketers are sitting on pile-ups of actionable, usable consumer data, and they’re asking themselves: Now… Read more »

Three ways I use creativity in business every day

Chris Behrens, President and CEO Robustly healthy bottom lines. Tightly defined and adhered-to work processes. Wildly energetic creativity. If you’re thinking “one of these things is not like the others,” I beg to disagree. As a someone who was just named as one of the “30 Most Creative CEOs to Watch” by Insights Success Magazine, I’m justifiably… Read more »

Three promotional marketing trends you should know about

Chris Behrens, President and CEO With more than 40 years as an industry leader, we’ve got our finger on the pulse of the trends that affect the promotions sector and drive the new trends that are building consumer engagement . Here are some trends we’re seeing on the horizon. Trend One Budgets on the rise,… Read more »

Five Best Practices for Rebate Success

Tom Madden, Senior Vice President, Sales and Account Development No doubt about it, rebates are as popular as ever. Recent research shows that 50 percent of consumers have taken advantage of rebates in the last year. Rebates drive action from consumers, like making a purchase at a specific store, buying a different model, purchasing sooner… Read more »

What YA delivers–that other agencies miss

Tom Madden, Senior Vice President, Operations There are two things any marketer wants from a promotional marketing agency: unrivaled effectiveness and complete peace of mind. If those goals sound a bit lofty, they’re an everyday part of doing business with YA. If you’ve found yourself worrying about the amount of hand-holding and double-checking your agency… Read more »

The fast and the focused: An academic tactic marketers are now embracing

Guest blogger: Joseph Redden, Associate Professor, Marketing, University of Minnesota We call them “silos” in business. They’re referred to as “ivory towers” in academia. But whatever you call them, ways of working that allow us to remain isolated in our own worlds prevent us from learning and growing by interacting with people whose jobs are… Read more »

Three things I learned about business while playing with Prince

Tony Mosley, Senior Project Manager (and original member of the New Power Generation) If you’re a current YA client, you probably know me as the manager on one or more of your promotional marketing projects. I’m hoping that when you think of me, you conjure up words like “effective,” “reliable” or “incredibly handsome.” (Okay, I’m… Read more »

Manufacturers – “Jumping” the Channel

Dan Ribolzi, Vice President, Sales, Manufacturing Vertical Manufacturers of every kind – automotive, pharmaceutical, appliances – face a similar challenge. They rely on a retailer or other channel partner to deliver their product to the end consumer. Although this is an important partnership, it leaves manufacturers lacking customer insights. Many struggle to know who their… Read more »

When we give back, everyone wins

Kristine Konrad, Promotion Coordinator Being a volunteer seems to have been hard-wired into my DNA. I’ve worked with my church. I’ve gone on international mission trips with Score International. Heck, I’ve even auctioned myself off as a date during “Date for Lunch,” with proceeds benefitting the Children’s Cancer Research Fund. Twin Cities’ Finest With this… Read more »