Integrated marketing has ever been more important

Guest blogger: Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business   If you think you’re making the most of the mobile economy in your business, I’m story to tell you that you’re probably wrong. Here’s the hard data: consumers spend about a quarter of their time with… Read more »

Machine learning, a new look at the 4 P’s and more: the future of marketing is here

Guest Blogger:  Ravi Bapna, Associate Dean, Executive Education, Curtis L. Carlson Chair Professor in Business Analytics and Information Systems, University of Minnesota – Carlson School of Management     We’re gathering data from our customers at faster and faster rates. But many marketers are sitting on pile-ups of actionable, usable consumer data, and they’re asking themselves: Now… Read more »

Three promotional marketing trends you should know about

Chris Behrens, President and CEO With more than 40 years as an industry leader, we’ve got our finger on the pulse of the trends that affect the promotions sector and drive the new trends that are building consumer engagement . Here are some trends we’re seeing on the horizon. Trend One Budgets on the rise,… Read more »

Manufacturers – “Jumping” the Channel

Dan Ribolzi, Vice President, Sales, Manufacturing Vertical Manufacturers of every kind – automotive, pharmaceutical, appliances – face a similar challenge. They rely on a retailer or other channel partner to deliver their product to the end consumer. Although this is an important partnership, it leaves manufacturers lacking customer insights. Many struggle to know who their… Read more »

Three mistakes even smart marketers are making when calculating ROMI

Tom Senn Vice President, Client Insights & Analytics If you think everyone loves the confidence that comes from a good, solid metric, think about how you feel when you step on the scale at the doctor’s office. You know you’ll soon be receiving accurate, incontrovertible data, but is it going to make you feel better… Read more »

Doing More and Delivering Results

By : Chris Behrens, President and CEO

Time-strapped and budget-conscious clients turn to YA for their streamlined processes and proven ROI I spend quite a bit of time traveling around the U.S. meeting and talking to YA’s clients. No matter what business they’re in, it seems they’re all experiencing a similar workplace climate. The economy may be picking up, but there is… Read more »

Importance of Industry Involvement

By : Chris Behrens, President and CEO

The more I give back to industry organizations, the more I receive in wisdom, insight and new connections When my peers in the marketing services industry asked me to provide thought leadership for some flagship industry organizations, I welcomed the opportunity. Throughout my career, I’ve found that any volunteer effort always seems to “pay me… Read more »

Promotional Marketing Trends: What They Mean for Your Business

By : Chris Behrens, President and CEO, Young America

As we’re meeting with clients and planning for the upcoming year, we’re having lots of conversations about business and marketing objectives, priorities and goal setting. As part of this process, we’re also sharing our company’s updated industry overview which provides our team with information that bolsters our understanding of marketplace trends and how they impact… Read more »